Can We Really Blame Amorim for the Squad’s Stalled Sales? The Truth Behind the Fallout

The Price of Honesty

When I first saw Amorim walk into that press room — young, earnest, with that signature smile — I thought: ‘This is the fresh air we’ve been waiting for.’ He promised honesty. No fluff. Just raw truth. And for a moment, it worked. Fans loved him. Media praised his authenticity.

But now? The silence is deafening.

When Transparency Becomes a Liability

Let me be clear: owning your team’s worst season isn’t weakness — it’s courage. Yet when that courage becomes performative, when vulnerability turns into an excuse… well, that’s where things fall apart.

Players don’t just want results; they want leaders who stand by them in public and private. But when the manager says, ‘We’re struggling,’ without offering solutions or accountability — especially after admitting failure publicly — players start asking: Why should I stay? And worse: Why would anyone pay to bring me in?

The Domino Effect of Devaluation

It’s not about market trends or inflated wages anymore. It’s about perception.

Once fans see their coach shrug off failure as if it were nothing more than ‘a learning phase,’ they stop believing in long-term vision. Why invest in a future that keeps repeating past mistakes?

And so do investors.

Sponsors pause their commitments. Agents stop calling with offers. Even young prospects hesitate before signing on.

It’s not just about selling players anymore — it’s about selling confidence.

Why Leaders Must Lead (Not Just Speak)

I’ve covered 15 seasons across Premier League and Champions League arenas, and one truth remains: people follow leaders who take responsibility — not those who share blame like confetti at a parade.

Amorim didn’t have to win every game on day one. But he had to show he could lead through crisis — not just celebrate moments of clarity while ignoring deeper fractures.

Now? Players feel abandoned by narrative as much as by results. The message is clear: if even the boss doesn’t believe this project can succeed… then why should anyone else?

What Comes Next?

The answer lies in action—not apologies. A reset isn’t just tactical; it must be cultural. The club needs someone who can say: ‘Yes, we failed last year—but here’s how we fix it.’ Not next season. Now. The squad may still be valuable—but only if trust is rebuilt first. So yes, Amorim has some explaining to do—but more importantly, he needs to start doing something.